Asiatotal.net , a Hong Kong-based company, is planning to distribute “iT”:
iT is a compact, ultra-simple, portable desk top computer complete with everything necessary to connect to the Internet, home entertainment devices, printer, USB card reader for reading the memory cards of digital cameras and many other USB peripherals.
It has been developed, designed and manufactured to be distributed free in order to enhance the lives of the millions of people in the world who - for economic reasons - are not connected to the Internet. A way to move them out of the digital underclass.
The device is based on Windows CE, and comes preloaded with IE6.
From the Business Standard:
This device has a conventional keyboard with 14 additional keys, 10 of which will be sponsored by firms that want to tap rural markets, like a firm selling seeds or crop insurance. By pressing the relevant “hot key”, farmers can directly access firms' websites where product information will guide them to making the right purchase.
A major near term challenge will be the absence of an internet connection in many of the target communities. Asiatotal is explicitly not providing the networking service. This might work in places such as Kuppam , where there is already wireless broadband service, but many other places would have on-demand service only, dial up or perhaps cellular data service, which is rapidly becoming available in many rural markets.
I'm not sure about targeting seed vendors or crop insurance though. Based on my recollection of the Kuppam web traffic logs, they could probably do better with horoscopes, cricket scores, and matrimonial services…
The firm says it intends to distribute 3 million iTs across developing countries like India, China, Brazil, Mexico, and those in eastern Europe. It will be shortly rolling out these devices in Brazil.
I hope they make some progress with this. If they're able to make the business economics and user adoption work with this device, using the 100 dollar computer instead of a Windows CE device should be a piece of cake. |