What are the benefiTs for Sponsors?
The hotkeys of iT are what makes it so appealing to both end-users and Sponsors.

From an end-user point of view it means getting straight to what they're looking for with one touch.

For the Sponsor, particularly lead sponsors such as a country's telecommunications companies, the potential is immense. Not only will Sponsors benefit from a huge new market, but the social responsibility and impact of being involved with iT cannot be underestimated. Not to mention the fact that sole ownership of a hotkey ensures a level of brand loyalty that you could only dream about.

There are fourteen hotkeys altogether. Ten of them are special, four are generic.

In the case of the generic hotkeys, medical or online financial services for example, Sponsors will be able to buy or lease a 'slot' on a list of alternatives. This gives the end user a choice of destinations.

The ten special hotkeys will be solely 'owned' by their Sponsors. Touch any of these keys and you go directly to the Sponsor's site.

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